break down of cast, props, setting, location for magazine pictures.

For all three of the photo's I used a female teenager. This was because she fitted in nicely with my target audience. I decided on a girl because I thought you can get away with more shots of a female than you can with a male; basically some shots that a female poses for, a male would look unconvincing posing like it.

For the front cover image, I made sure, from the angle I took the shot, that there was enough room to the right of the person to fit the text on the cover nicely and make it look coincidal. I took the photo whilst the girl was standing infront of a plain white wall, this was to make it easy for the image to stand out, also for when the text went onto the white wall for the front cover, that it would be easily readable. Also this make it easier to make certain parts stand out. I decided to take all three photo's in the same hallway, in the same college. This is because my target audience are most likely to be students, so would be familiar to this environment and could then familiarise themselves. I did not tell her to wear anything specific as I knew her fashion style was exactly that of my target audience, so I just let her chose. For the contents page image I just got a bit of a background of classrooms and hallways, so, once again, the reader can relate to it. With the actual image of the female I just asked her to look straight at the camera and smile, as I did not think the contents page particuarly needed anything out of the ordinary, I thought a nice inviting photo would look good there. I had her sitting on the floor because i wanted to get some different angles and heights to stop the photo's looking too familiar. However for the double-page spread image, I made sure she wasn't fully in the shot. This was because she could have then took up the majority of a page so people knew who it was. I asked her to look down and smile, this is because this is a regular reaction if someone laughs at something, and I wanted it to look as if I had asked her one of the questions in the article and that was her reaction. Also, the character she was being comes across in the media as quite a happy person. So this shot was perfect and fitted well. Also, leaving a plain white wall to the left of the female made it easy to write the article and make the points i needed to stand out, such as my pull-quote, easy.

Front Cover

Image

<---

Contents Page Image -->

<--- Double-Page Spread Image

Mood Board Analysis

The demographic profile of my chosen magazine’s target audience is roughly aged between 15 and 23. I think the percentage of my audiences’ gender would be about 65% male and 35% female. In terms of regionality, they would be working class, therefore living in suburban areas or estates. Things that they like would be; parties, Facebook, Blackberry’s, branded clothing, gigs, socialising, and ‘junk’ food, as displayed on my mood board. The stereotypical teenager is seen as lazy, mainly unemployed, and if they did have jobs, they would be very low importance job, e.g. shelf stacker at Tesco, or a till-worker at McDonalds. All the things that would really revolve around a teenagers life cycle have been included in this mood board. What they would watch on tv; Family Guy/Skins, where they would eat; McDonalds/KFC, what they would do in their spare time; Facebook/socialise/drink alcohol and party. I also got the 'student' aspect of it across as they are most likely to still be students at the target age. I have done this by encluding EMA and students graduating in my mood board.

Institutional data 'Overview of Industry'

Institutional data ‘overview of industry’
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

Analysis of IPC Media
IPC Media are a mass market business, meaning they range across many different classes of people and genres of leisure’s. It reaches from ‘Mousebreaker’, the online games website, to ‘Marie Claire’, the women’s fashion magazine. They have a massive influence on what we do, where we go, what we eat and what we are, as their so powerful. They reach across both genders; with males, they cover from ‘Country Life’ to ‘Nuts’, gaining a massive audience. Whereas with women, they have two different groups; mass market women and upmarket women. They have two different names for their two different sections of women. The mass market section is called ‘IPC Connect’ and the upmarket called ‘IPC Southbank’. The mass market section covers things such as; ‘Look’ magazine and the ‘TV Times’ magazine. Whereas the upmarket section covers ‘InStyle’ magazine and ‘Ideal’, the home interest brand. Due to IPC Media owning all these brands, they have a lot of power and can influence almost everything we do and how we live.

Analysis of Kerrang! Feature Article
The colour scheme of this article is very goth/rock, black, red and white all contrast together and are very much related to the Goth or rock genre. Also the pictures being in black and white relate back to these genres. The main image used is of a gig, which shows their target audience as people who would rather go to gigs than sit in and watch x-factor. Also the fact they have a shot taken in the studio shows they make their own music, not like someone like Simon Cowell, once again relating back to their target audience. They have an inset in the form of a capital ‘M’, this automatically draws attention to the beginning of the paragraph. Quote used as the title, written in white and red writing, which creates a contrast against the black and automatically stands out. Various other shots are used which relate to the article. Practically the whole of one half of the double page spread is used entirely for images, the other being for the story and a few smaller images. This is so the reader doesn’t look at the text as if it were a long essay, find it daunting and eventually not even read the article. However the fact they’ve got ‘WORLD EXCLUSIVE’ plastered at the top of the main image will also attract readers, as they would want to know things that maybe not everyone knows.

Analysis of NME Contents Page

This contents page has got a blatant colour scheme to it; black, white, red and yellow. These are colours associated with NME, as the title on the front cover is originally in red, which they have used inside the contents. Also the contrast created by the black and white makes things easy to read and also stand out. They have only used one image, which must relate to the main article, as it is splashed right in the middle of the page and takes up quite a lot of space. The image is of a well-known indie band, Kasabian, inside a church hall, which relates to the title of the article, ‘Kasabian got romantic in a church’. This would also create a bit of humour as Kasabian are not the stereotypical Christian people who attend church. NME also include a little snippet of the main story underneath the headline, this is to give the reader a little taster of the story, to see if it interests them, if so they will carry on reading on the other page. A band index is also included on this particular contents page, this would allow the reader to easily access the page of their favourite band or maybe even just bands that interest them. Down the left hand side of the page you have everything else you need to navigate your way around the page, such as; News, Reviews and Features. This contents page is very useful for the reader as it is very easy to find out where you want to go, which would keep the reader happy. An advert is included at the bottom of the page, funnily enough for NME. The information on the contents page is hopefully interested the reader enough to make them want a subscription, hence the advertisement.

Analysis of Kerrang! Contents Page

This is a classic Kerrang contents page, containing lots of pictures, a contrast of 3 or 4 colours, a note from the editor and a quote from a featured artist. The colour scheme consists of yellow, black, red and white, all colours relating back to genre. Kerrang seem to be more interested in image of the genre rather than music, hence the big amount of pictures, for example; the picture of You Me at Six posing as a spoof of the film ‘Shaun of the Dead’. The types of things they contain in their magazine are; gigs, articles about artists that fit in the genre, reviews, news and feedback. This is all to attract their target audience, because if one thing does not attract them then another aspect of it may, for example; if they are not interested in reviews they may want some news of the rock world. The white background creates a contrast with all the writing on the page, making it stand out and easy to read.

Analysis of Kerrang! Front Cover

In this issue of Kerrang it promotes its main article which is ‘100 Greatest Gigs Ever!’ which obviously shows their readers would go to gigs, therefore they would be moderately younger. You automatically get an idea of the genre of music this magazine is about from the bands mentioned, e.g. Metallica, Green Day and Bullet for my Valentine. Their colour scheme consists of black, white, red and yellow, colours more associated with the Goth group of people. The main picture is of a well-known musician playing a guitar, which relates back to rock genre. All the images are shots taken whilst the musicians are playing their concerts, which relates back to the main article. Also it mentions other bands at the very top of the page, bands like; Enter Shikari, Linkin Park, NOFX and Led Zeppelin, which all fit into the rock genre and would appeal to all the target audience. The front page contains 7 images , Kerrang are well-known for using many images on both front and contents pages, I believe the reason for this is that maybe if one of the images doesn’t interest the reader, then one of the others will, it is an incentive to buy the item.