Institutional data 'Overview of Industry'

Institutional data ‘overview of industry’
IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.

Analysis of IPC Media
IPC Media are a mass market business, meaning they range across many different classes of people and genres of leisure’s. It reaches from ‘Mousebreaker’, the online games website, to ‘Marie Claire’, the women’s fashion magazine. They have a massive influence on what we do, where we go, what we eat and what we are, as their so powerful. They reach across both genders; with males, they cover from ‘Country Life’ to ‘Nuts’, gaining a massive audience. Whereas with women, they have two different groups; mass market women and upmarket women. They have two different names for their two different sections of women. The mass market section is called ‘IPC Connect’ and the upmarket called ‘IPC Southbank’. The mass market section covers things such as; ‘Look’ magazine and the ‘TV Times’ magazine. Whereas the upmarket section covers ‘InStyle’ magazine and ‘Ideal’, the home interest brand. Due to IPC Media owning all these brands, they have a lot of power and can influence almost everything we do and how we live.