Institutional Data 'Music Magazine'

NME MEDIA KIT:
Key Facts
Price: £2.20
Frequency: Weekly
Circulation: 56,284
Readership: 411,000
Launch Date: 1952
Male/Female: 73%/27%
Average Age: 25
ABC1: 73%
Target Market: Men 17-30

NME, or The New Music Press, is a trusted and well-known brand and has been around for 59 years. It is categorised as a music tabloid. It is published weekly and has a readership of 411,000 people. This has grown rapidly over the years, as people became more familiarised with the brand. It has a very loyal readership, many of them with subscriptions to the magazine. In the 1970s it became Britain’s best-selling music magazine. As you can see it is mainly aimed at men in their mid-20s. You can tell this by looking at some of the articles included in NME and also due to the imagery used on the front cover. However, over the years it has changed its image and its format. For example; in the 1970s it was more of a newspaper set-out and was more aimed at the punk-rockers, due to the outburst of punk at that time. NME is now based mainly around the indie genre, but also includes artists from other genres in articles.