Full analysis of one music magazine

NME has been the best-selling music magazine in Britain since the 1970s, and with a current readership of 411,000, it is still going strong. It has the most-viewed website of any music magazine in Europe. With 1.3 million unique users generating over 13 million page impressions, www.nme.com is the U.K's premier music content website.
All the little things that make up NME contribute to the target audience. For example; the website at the present moment consists of announcements of festival line-up's and news on when the tickets will go on sale. This shows that people who read NME will enjoy attending festivals and are therefore more likely to be younger. It is a weekly published magazine, therefore would be a regular feature in a persons life, although to spend time reading a magazine every week, you need spare time. Who has spare time? Students. Also, the pricing strategy is low enough for a student, being priced at £2.20 makes it affordable for any student per week. The sort of things NME will adverise will also relate to younger people's lives, for example, NME has worked successfully with advertising brands such as; McDonald's, Rizla, Strongbow, iPod, Lynx, Levi's and the list goes on. However all these brands and companies are included in a young person/student's lifestyle. McDonald's; students are seen as lazy and unable to cook, therefore fast food is perfect. Rizla; younger people are all seen to smoke far more than healthy as it is an act out against society, which all younger people want to do, obviously. Strongbow; all young people are thought to drink excessively, especially students at University. iPod; these are definitely aimed at the younger generation as old people don't seem to get on with technology. All of these products and brands that are advertised in NME are included in a stereotypical lifestyle of their target audience, a young person. Also they advertise other brands for the older part of their target audience, as their target audience is 17 - 30 males. They do this by advertising; ING Direct, HSBC, The Sunday Times, The Guardian and Specsavers.