I believe the most suited media institution to dirtibute my magazine would be Bauer. This is because Bauer reaches to over 19 million people worldwide and obtains over 80 big-name media brands, therefore, with the power of Bauer behind me, my reputation and popularity would grow rapidly faster than it would with anyone else. I believe there to be a gap in Bauer's market for my magazine, as, although it distributes such brands as 'Kerrang', I believe my agazine to be aimed at a younger audience than 'Kerrang', thus the gap in the market. Bauer has a huge amount of experience through distributing such massive brands and would therefore help me get my magazine kickstarted. The distribution of these massive, famous brands also means they will have a loyal customer base, who may be looking for a new, different magazine such as mine, 'Liberation'.
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